The traditional definition of a brand is simply the identity of a product, service or business. It’s the sum of all marketing efforts – the name, logo, packaging, reputation and presentation. But the truth is a brand is defined by what others think of what you’re offering and the full experience of interacting with you. Your brand is what people say about your product, service or business when you’re not around. Protecting your brand and the impression it leaves is paramount to any successful marketing strategy.
Creating and cultivating a brand and brand strategy is a collaborative effort. Our team of experienced branding experts works closely with each client to fully develop and execute a unique branding strategy. We go through a process of intense analysis and research, collaborative brainstorming, thoughtful strategizing, visual and emotive positioning, development, and review to reach an actionable brand strategy to guide all of your marketing efforts and protect your brand.
TECHNOLOGY / INTERACTIVE
Call it what you will: Technology, web development, digital, interactive – to us it’s simply about the technology enablement of marketing.
Aria has been building web solutions since the earliest days of the Internet and today we utilize these technical skills to produce incredibly immersive online experiences that generate measurable results. Sometimes it’s a website and sometimes it’s an entirely new platform using emerging technology.
We focus on finding the best ways to interact and engage today’s consumers and the ways are constantly evolving. We take a holistic approach to speaking with the consumer through web design and development, mobile applications, active participation, and consumer-driven marketing tactics.
Mobile is connecting and globalizing the world in ways never previously imaginable and it’s still an evolving frontier. Augmented reality is creating a mobile experience once seen only in the movies. From mobile app development to HTML5 cross-platform mobile web solutions, Aria has done it all.
In conjunction with our partners at Triangle Studios, we have produced the world’s leading app for destination marketing and tourism. Loaded with advanced features including augmented reality, coupons, intelligent itineraries and built for iOS and Android, it’s available off-the-shelf with just a few weeks of customization. Take a look at our mobile app for tourism.
MARKETING / CAMPAIGNS
Today’s consumers seek out and receive information in a myriad of ways and your promotional efforts have to use different channels efficiently and effectively to reach and engage your audience. Marketing and advertising can no longer just be bought off a line card.
Truly successful promotional strategies take into account more than just the message, the medium and the audience. We intentionally design integrated marketing campaigns that incorporate traditional, digital, and outside-of-the-box strategies. Simply put, it’s about the right tool for the job.
We believe a constant, ongoing evaluation of marketing efforts is essential to any promotional undertaking and work based on the principle that success is only truly measured by bottom-line results.
PUBLICITY / EVENTS
To reach consumers in the digital age, you have to reach them where they congregate and be relevant and entertaining to endear them to your brand. We apply this thinking to publicity and live events to create consumer-brand experiences that are unforgettable.
Aria’s publicity and live event services include:
VIDEO / FILM
A positive physical interaction with your brand (walking through your door, staying in your property, buying your product) is our end goal but until then, few marketing tools are more effective and endearing than video. Touching multiple sensory receptors (sight and sound), video and film is virtually unmatched for entertaining and informing.
Aria uses video and film as a channel to create branded content for clients. From lobbies to tradeshows to online viral videos, we create memorable productions through effective storytelling, the right script and the right talent in execution.