Today we have a special announcement: Aria Agency has joined and will fly under the banner of The Atkins Group, with offices in San Antonio and Dallas. Learn more about the merger of these two premier destination marketing agencies at

Social Media Crash Course: What, When, Where & How

These days, everyone has a website and uses social media to promote their brand. But, if that’s all it took, everyone would have visitors coming, staying, and spending like crazy. Do you? The truth is that a successful digital marketing strategy combines the right social media with the right message to drive targeted traffic to your website—not just to look, but to take action.

In this session, we’ll review the demographic and psychographic pull of the cream-of-the-crop social media channels—so you can plan the right strategy for your destination. Come learn the surprisingly simple secrets to maximizing engagement and see how DMOs and travel operators alike can use them to drastically improve their digital ROI.

Originally presented to: TTIA Regional Workshops (Grapevine, Texas)

Written on July 12, 2014, by