This week, CEO Ryan Thompson will be journeying from Dallas to San Marcos, Texas to attend the Texas Association of Convention and Visitor’s Bureaus (TACVB) annual conference to present “Using Social Games as a Tourism Product,” an interactive presentation designed to show how social media platforms can be used to create games and activities as part of a destination marketing campaign.
“This session is designed to provide TACVB members key insights into how to effectively message in today’s digital environment, this is a don’t miss opportunity to discover social media as an indispensable communications toolkit. Social media is a critical part of your overall marketing. But, how do you leverage its use as a tourism-attraction tactic?
You won’t just participate in a class. We’re taking the lesson outside the classroom to walk participants through a full, real-world experience. We’ll review Battle Royale!, the 2011 TACVB Conference social media experiment, from concept and production to execution and management. Participants will take away a clear tactical understanding and practical steps via this real-time learning exercise.”
If you’re at the TACVB conference, stop by and say hello. Hope to see you at the presentation on Thursday!